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How To Use Your ChatGPT Plus Subscription To Create A Custom GPT For Google Analytics. Prompt Included.

Released: 1/18/2024

Author: Aaron Di Blasi, Publisher, Top Tech Tidbits

ChatGPT Plus and Google Analytics logos.

Below are step-by-step instructions, complete with a prompt that you can use to create your very own custom Google Analytics bot.

1.) Log into your ChatGPT Plus Subscription at: https://chat.openai.com/.

2.) Locate or search for your name located visually at the bottom left of the interface and click on it.

3.) From the menu that appears select "My GPTs."

4.) Select "Create a GPT."

5.) This will bring up a split screen with the GPT Builder on the left and your new GPT Preview on the right.

6.) The GPT Build screen has two sections, "Create" and "Configure."

7.) You will land in the "Create" section, which is where you want to start.

8.) Copy and paste the prompt below into the "Create" section. You can even include the "*** Begin Prompt" and "End Prompt ***" without issue:

*** BEGIN PROMPT

Title: Custom GPT Model for Google Analytics Data Analysis

Objective: To develop a GPT-based model specialized in interpreting and analyzing data extracted from Google Analytics, presented in CSV or Excel formats.

Data Description:

Nature of Data: The data will include various metrics from Google Analytics such as page views, session duration, bounce rate, demographics, traffic sources, and conversion rates.

Format: Data will be provided in structured formats, primarily CSV and Excel files, with clear labeling of columns and rows representing different metrics and dimensions.

Historical Range: The data spans over multiple periods, providing a historical context for trend analysis.

Model Capabilities:

Data Interpretation: Ability to read and interpret data from CSV/Excel files, understanding key metrics and their significance in web analytics.

Trend Analysis: Identify trends and patterns over time, such as increases in traffic, changes in user behavior, or the effectiveness of marketing campaigns.

Predictive Insights: Generate predictions based on historical data, such as forecasting traffic or identifying potential growth areas.

Anomaly Detection: Spot anomalies or irregularities in the data, such as sudden drops in traffic or unusual changes in user demographics.

Custom Queries: Respond to specific queries related to the data, such as interpreting the impact of a particular campaign or the behavior of a specific user segment.

Visualization Suggestions: Propose ideas for data visualization that would effectively communicate key insights from the data.

Integration with Code Interpreter: Seamlessly work with code interpreter to allow for on-the-fly data manipulation and advanced analysis using programming languages like Python.

Expected Outcomes:

Accurate and insightful analysis of Google Analytics data.

Clear, concise explanations of trends and patterns.

Actionable insights for website optimization and marketing strategy.

Custom reports generated upon request with specific focus areas.

Ethical Considerations:

Ensure privacy and confidentiality of data.
Avoid biases in analysis and predictions.
Transparent about the model's limitations and accuracy.

Future Enhancements:

Continuous learning from new data to improve accuracy.

Integration with other data sources for more comprehensive analysis.

END PROMPT ***

9.) Give your new custom GPT a name of your choosing or accept the name suggested by ChatGPT.

10.) Assign your new custom GPT a photo of your choosing or accept the photo suggested by ChatGPT.

11.) You can choose to answer or Ignore the remaining questions that the "Create" assistant will ask you, as they have already been answered in your prompt.

12.) Now switch from the "Create" to the "Configure" section of the GPT Builder.

13.) Locate or search for "Code Interpreter" and check it.

14.) Save your custom GPT by checking "Only Me" and clicking "Confirm" under the "Save" button located visually in the upper right corner of the interface.

15.) Once your new custom GPT has been saved, either favorite it, or copy the URL for your new bot to the clipboard and paste it into your Master Internet Guide. You do have one of those, don't you? If you do not, and you already have too many book marks to bear adding another, you can always access your new custom bot from inside of your ChatGPT Plus subscription at: https://chat.openai.com/ by locating and clicking on your name and then selecting "MyGPTs" from the menu that appears.

16.) To use your new bot simply export your Google Analytics data for any specific period and feed it to your new bot by clicking on the attachment icon, locating the file on your hard drive, and selecting it. Add an initial query along with the file and you are on your way to making informed business decisions using Google Analytics via natural language at no additional cost.

Making informed business decisions from your marketing data using natural language takes a bit of getting used to, and it certainly works better if you already understand how Google Analytics works, but I still think it is far superior to that dreaded interface.

Aaron Di Blasi, PMP

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