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Top Tech Tidbits Publisher Updates For June 27, 2024: Publication Growth And How Sponsorship and Advertisement Pricing Will Now Scale As Readership Grows
Released: 6/27/2024
Author: Aaron Di Blasi, Publisher, Top Tech Tidbits
Top Tech Tidbits is Growing
In case you didn't know, Top Tech Tidbits is growing!
On June 17, 2024, Top Tech Tidbits surpassed 20,000 weekly readers.
I wanted to take this opportunity to address this growth, how we were able to achieve it, and what it means for the future of the Top Tech Tidbits newsletter for readers, sponsors and advertisers.
How Was Top Tech Tidbits Able To Achieve This Growth?
Let's start with the how. Below I will include a more extensive list of the initiatives that helped us to achieve this growth but I will briefly touch on the primary initiative here. Namely, partnerships.
Many, many access companies and organizations want to offer their constituents free, timely, trusted and current access technology information each week.
But let's be honest, there are not a lot of options out there. At the very least, no free options that offer the quality, quantity and frequency of access technology information provided by Top Tech Tidbits.
So we take our responsibility to promote this information very seriously. And thankfully, so have our Partners.
Some of our most successful partnership initiatives have been as simple as placing a check box on a partner website that read, "I would like to receive free, trusted access technology news each week. Top Tech Tidbits is the world's #1 online resource for current news and trends in access technology. We support Top Tech Tidbits." And with that we would provide them with our master subscriber link: https://toptechtidbits.com/subscribe to link it to.
Their constituents begin receiving free timely, trusted, human-curated access technology news each week, and they rejoice.
Access company or organization provides new high quality service to constituents at no cost. They rejoice.
Top Tech Tidbits gains news subscribers. Readers, sponsors, supporters and advertisers rejoice.
Other Factors That Led to this Growth
Below is a list of other factors that contributed to this growth:
1.) Effective Marketing and Partnerships: Collaborating with organizations and influencers within the accessibility community has expanded the newsletter's reach. These partnerships have introduced Top Tech Tidbits to new audiences, driving subscriber growth.
2.) Consistent Publishing Schedule: The newsletter's reliability and consistency in publishing have helped maintain reader interest and engagement. Knowing when to expect the newsletter each week has created a routine that readers enjoy, increasing return readership.
3.) Expert Contributions: Featuring articles and insights from industry experts and influencers has added credibility and depth to Tidbits content. Readers appreciate the expert opinions and practical advice, which has increased the newsletter's appeal.
4.) Accessibility Focus: By catering specifically to the blind, low vision, deaf, hard of hearing, deafblind, neurodivergent and disabled communities, Top Tech Tidbits has carved out a unique niche. This focus on accessibility ensures that weekly content is not only relevant but also tailored to the needs of this specific audience.
5.) Word of Mouth and Referrals: Satisfied readers often share the newsletter with others, leading to organic growth. Word-of-mouth referrals are a powerful tool, and the high-quality content provided by Top Tech Tidbits has encouraged readers to spread the word.
6.) Innovative Content Formats: Incorporating various content formats, such as articles, videos, podcasts, events and classified ads, has made the newsletter more engaging and useful to a broader audience.
What This Growth Means for the Future
Below is a quick outline of what this growth means for the future of the publication.
1.) Enhanced Content: With a larger audience, Top Tech Tidbits can attract more contributors and experts, leading to even richer and more diverse content. This will further enhance the value provided to readers.
2.) Improved Resources: Increased readership translates to increased resources. This growth can lead to improved technology, better tools for content creation, and an enhanced user experience.
3.) Expanded Reach: As readership grows, the newsletter's influence within the accessibility community will also expand. This increased reach can lead to greater awareness and advocacy for accessibility issues.
4.) Community Building: A larger readership means a more vibrant and engaged community. This growth can foster more interaction, discussion, and support among readers, enhancing the sense of community.
5.) More Opportunities for Sponsors and Advertisers: A larger audience provides more exposure for sponsors and advertisers. This growth can attract more partnerships, leading to increased funding and support for the newsletter.
6.) Sustainability and Longevity: The growth of Top Tech Tidbits ensures its sustainability and longevity. A larger reader base means more support and resources to keep the newsletter thriving for years to come. Which is the primary goal that we have been trying to achieve.
20,000 weekly readers is a significant milestone. It reflects the hard work, dedication, and quality of content provided by a team that truly loves what they do.
This achievement opens up new opportunities for enhancing content, expanding reach, and building an even larger access community, ensuring a bright future for both Top Tech Tidbits and its readers.
How Will Sponsorship and Advertisement Pricing Scale As Readership Grows?
I released an update back on April 11, 2024, titled, "An Open Letter To All Current And Future Top Tech Tidbits And Access Information News Sponsors. A Note About Sponsorship Package Pricing." If you don't recall this update, please review before you read on.
At the time of the April 11, 2024 announcement, Top Tech Tidbits readership had grown to almost 16,000 subscribers per week, more than double the 7,500 subscribers the publication had at the time most sponsors came on board. So some sponsors naturally began asking whether or not a price increase might be on the horizon.
I put out the April 11, 2024 update to address this question specifically. In it I answered the above question with a resounding "no," there would not be any future price increases for current sponsors. So that, of course, will not change.
But that does not mean that we can keep the price of sponsorships and advertisements the same for future sponsors and advertisers. Here's why.
The more people that we send the newsletter to each week, the higher the cost becomes to send the newsletter overall. As an internationally compliant newsletter Top Tech Tidbits is charged based on the number of emails that it sends per month. So, at 20K subscribers, we're sending approximately 80,000 emails per month. As readership increases, you can see how this cost will scale.
So we're going to scale the cost of future sponsorship packages and advertisements to match readership, using a fixed rate based on a fixed number of subscribers.
Once a publication reaches 20,000 subscribers, that fixed rate will be $50 USD per month per 10K subscribers.
So, at 20K subscribers, sponsors pay $100 / month. Which is the current rate for Sponsorship. And the rate that all Sponsors are currently paying.
Again, this will not change for current Sponsors for as long as they keep their current Sponsorship. This is our way of saying thank you for supporting Top Tech Tidbits from the beginning. As readership grows, you will continue to enjoy your current Sponsorship rate, for as long as you choose to remain a Sponsor.
Only new Sponsors and Advertisers will be affected by the new rate that will kick in at 30,000 subscribers. ($150 / month.)
Assuming we can get there. Which I believe we can. Maybe in the next 6-8 months. So if you've been on the fence about becoming a Top Tech Tidbits Sponsor, now is a great time to get on board and lock in that $100 / month rate.
For consistency, this new fixed rate will apply to the Access Information News and AI-Weekly newsletters as well. So if you've been thinking about sponsoring either of those publications, I encourage you to join prior to 30K subscribers, to lock in the current $100 / month rate.
I really cannot express how incredibly proud I am to be a part of everything that we have all been able to accomplish together.
From the access education teacher in South Chicago that woke up looking for a replacement to the Sponsor in the Netherlands that just launched a new product and wants the world to know about it, Top Tech Tidbits proves that together we can help each other meet our goals.
Here's to that!
Cheers,
Aaron Di Blasi, PMP
Email: publisher@toptechtidbits.com 📧️
Toll Free: +1 (855) 578-6660 📱️
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