ANALYTICS:

How to track all of your links in Top Tech Tidbits for free.

On This Page:

⬇︎ 3.) What's the easiest way to find a specific link for tracking?

⬇︎ 4.) Are there any requirements for tracking?

⬆︎ 1.) Introduction

Has Top Tech Tidbits published an article or advertisement pointing to a domain that you own since January 18, 2024?

If so, this article will outline, step-by-step, how you can get free website traffic reporting on any link to your domain (AKA domain name, website or web address) that has been published by Top Tech Tidbits since January 18, 2024, when we launched this feature.

This includes links that you did not submit directly. If we have published a link to your domain since January 18, 2024, these steps will show you how to get website traffic reporting on it directly through your very own Google Analytics account.

⬆︎ 2.) Technical Details

Please feel free to forward these details, or this entire article, to your IT and / or marketing / analytics department so that they can begin delivering your weekly Top Tech Tidbits link traffic reporting today.

This is what our custom UTM parameters look like for each issue of the Top Tech Tidbits Newsletter:

YOUR-LINK
?utm_source=toptechtidbits
&utm_medium=newsletter
&utm_campaign=01182024

&utm_term=editorial (Free Traffic)
OR
&utm_term=sponsorship (Paid Traffic)

Beginning with the question mark, this is the string (minus any spaces) that we append to the end of each of your links that run in the Top Tech Tidbits newsletter, beginning in the January 18, 2024 issue.

For the newsletter, the parameter utm_campaign will change with each issue to reflect the date in a 2-digit month, 2-digit day, 4-digit year format, with no spaces, as outlined above.

This format allows you to simply swap in whatever issue date you want reporting on in order to run that report.

The last parameter, utm_term, can have one of two values:

1.) The first value is "editorial," and applies only to free, not-paid-for, editor-selected links that are published in the Top Tech Tidbits newsletter.

2.) The second value, "sponsorship," applies only to paid Sponsor or Advertiser links that are published in the Top Tech Tidbits newsletter.

This is what our custom UTM parameters look like for each issue of the Top Tech Tidbits Website:

YOUR-LINK
?utm_source=toptechtidbits
&utm_medium=website

&utm_campaign=editorial (Free Traffic)
OR
&utm_campaign=sponsorship (Paid Traffic)

Beginning with the question mark, this is the string (minus any spaces) that we append to the end of each of your links that run on the Top Tech Tidbits website, beginning January 18, 2024.

The last parameter, &utm_campaign, can have one of two values:

1.) The first value is "editorial," and applies only to free, not-paid-for, editor-selected links that are published on the Top Tech Tidbits website.

2.) The second value, "sponsorship," applies only to paid Sponsor or Advertiser links that are published on the Top Tech Tidbits website.

Please note that this traffic will always be separate from the traffic generated by your links within the newsletter each week.

Together these two tracking mechanisms can provide you with aggregate reporting on nearly all of the traffic generated by your links on a weekly basis. We say nearly all because not all of our partner channels permit measurement. So your actual traffic will always be higher than reported.

⬆︎ 3.) What's the easiest way to find a specific link for tracking?

A much easier and more surefire method than trying to create your tracking link from the technical information above is to simply:

1.) Locate your link within the Top Tech Tidbits issue that you want to measure.

2.) Right-click and/or option click on it.

3.) Choose "Copy link address" from the menu that appears.

This will copy your entire link, including the UTM parameters that we have provided for tracking, onto your clip board.

You can then paste this link into Google Analytics to get reporting on it.

⬆︎ 4.) Are there any requirements for tracking?

Yes there are.

Please note that in order for tracking to work for you, you will need to already have a Google Analytics account connected to your domain, with the proper Google Analytics tracking code placed on any pages of your website that you link to in Top Tech Tidbits.

With that in place, you can now enjoy free lifetime link tracking from Top Tech Tidbits.

Monster Insights offers a really great tutorial on creating and connecting your Google Analytics account for the first time.

Information provided by Top Tech Tidbits, the world's #1 online resource for current news and trends in access technology. Learn more today at: https://toptechtidbits.com.